Implementing A Data Strategy To Help Students Attain Their Career Goals

Implementing A Data Strategy To Help Students Attain Their Career Goals

data strategy to collect and report on the right information

Analytic Insights

American Student Assistance (ASA) has a mission to help students better understand how their strengths and interests can be applied to scholastics and career goals. They do this through partnering with school systems, colleges or working directly with students to guide them through thoughtful learning and exploration. As part of collecting data to aid in this process, ASA needed a centralized place to store this information, in addition to needing controls around reporting.

Archetype was selected as ASA’s partner to develop a data strategy to collect and report on the right information, as well as implement the data and reporting platform. ASA utilized Snowflake as their data platform with key data integrations using Fivetran to speed up the go-to-market capabilities and Tableau for reporting and insights. ASA also undertook a large data governance initiative to ensure policies and procedures are documented and fulfilled. Reports that used to be repetitive and manual are now automated and efficient. Team members spend more time on insights and outcomes rather than data manipulation and report development.

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Problem

ASA has been evolving as a company over the past few years with a renewed focus on how the data they receive can help them in the competitive higher education landscape. ASA reached out to Archetype for an initial assessment with the following gaps.

  • The data that ASA gathers through partnerships, school districts, government statistics, and career services all live in isolated source files and data silos

  • Since ASA has sensitive information, school and student data needs special consideration and the shared drive previously in use, while secure, would not pass for best practices

  • ASA needed a single platform for the data and load processes to sync the data on a regular basis

  • ASA lacked repeatable reporting capabilities; efforts were typically spent gathering data from disparate sources and creating one-time use Excel tables

  • Documentation on standard operating procedures was hard to find or needed to be created