Our Team

Our Team

Jason Webster

Founder & Chief Executive Officer

Over the past 25-years, in a variety of roles, Jason has worked to improve the process and foundation of decision-making in organizations of all sizes. He has helped start-ups compete above their weight class, he has educated Finance professionals on analytics and forecast accuracy, and he has led multi-year programs in billion-dollar corporations, transforming the way they plan and developing blueprints for information management and analytics. Fifteen years ago, Jason founded Archetype with the goal or providing customers a truly creative, innovative and tailored approach for the problem of managing business in a complex world. In doing so, he believed he could set a higher standard for digital consultancies, hence the name, Archetype. Today, as CEO, Jason has the wonderful privilege of leading a truly outstanding team of interdisciplinary professionals who, together, have served hundreds of happy customers across many industry domains. The great majority of those customers have invited the team back for second, third and fourth engagements – the only true measure of success. Jason is an incessantly curious individual, an (over) committed DIY-er and lover of Sci-Fi. He looks forward every year to chasing his bride and four kids down the ski slopes, or cooking lobsters on the beach and is a musical hack who still believes he may play live one day.

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Max Gomez

Co-Founder & Practice Lead | Analytic Insights

Max is a co-founder at Archetype and Practice Leader for the Analytic Insights practice. Max adapts his entrepreneurial skills to leading the practice, focusing on market trends, thought leadership, emerging technologies, partnerships, people development, project oversight, recruiting, and sales. As a company leader, Max also works with the Executive team to set strategy and metrics for the overall company. Max has over 20-years of experience in Analytics & Performance Management. Max is a proven thought-leader with the ability to lead engagements and teams to utilize the best practices of analytics, data science and data management. Max’s team is comprised of the top Analytic and Insights professionals, who always start with the business challenge, leveraging a thorough problem-solving approach, and technology fit based on requirements, resources, time, and budget. Prior to Archetype, Max worked at PwC, Painted Word and Palladium. He is an Industrial Engineering graduate from WPI and he currently resides in Charlestown, MA. An active volunteer in the community and passionate sports enthusiast, Max leads numerous youth basketball and baseball programs in Charlestown. Max enjoys his morning runs and spending time with his wife and three children.

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Andy Schlosberg

Chief Operating Officer

As Chief Operating Officer, Andy brings more than 20-years of experience in technology and business consulting. His experience and leadership have been focused on navigating industry changes and energizing teams around a shared strategy to deliver technology-driven business solutions, provide exceptional client service, and drive revenue growth. He is also an expert on organizational design, corporate culture, leadership development, team effectiveness, and transformational change. Andy partners with our business development and delivery teams to ensure successful projects for Archetype's clients. Before joining Archetype, Andy worked at several other consultancies and large corporations. Throughout his career he has appreciated the opportunities to build and mentor teams while also learning from others' insights and perspectives. When not at work, you’ll find Andy attempting home improvement projects or teaching his wife and kids to ski on lakes and mountains.

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Danny Booher

SVP | Business Development & Customer Care

As Senior Vice President of Business Development and Customer Care at Archetype, Danny is charged with overall customer success strategy as well as sales, marketing, brand initiatives, channel development and go-to-market strategy efforts. His team includes the top Business Development professionals in our industry who are focused on growth across our dynamic services offerings and key geographies. Danny is an accomplished business leader with over 20-years of experience in sales, sales leadership, marketing and consulting delivery management. Prior to Archetype, Danny has held leadership roles at TopDown Consulting, Hitachi Consulting, and Oracle Corporation. He holds a Bachelor of Science degree in Supply Chain Management from Arizona State University. Outside of business hours, Danny’s passion for sports leads him to the slopes with his wife and four kids as an avid skier and snowboarder. During the non-Colorado winter months, Danny is working on his golf handicap and he also enjoys coaching his kid’s soccer, football, and baseball teams and is an active volunteer for their Scouting groups.

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Joe Margotta

SVP & Practice Lead | Performance Management

As Senior Vice President and Practice Lead of Archetype’s Performance Management (CPM) practice, Joe is responsible for all aspects of delivering successful CPM solutions to our clients. Joe and his team of top financial, management and technology consultants have collectively completed hundreds of successful implementations across all industries and geographic regions. Joe is a former financial controller and corporate finance leader who has spent the last 20 years in management and technology consulting. He has focused on continuous improvement for his clients through the implementation of leading practices and enabling Tier 1 technologies, such as OneStream. Prior to Archetype, Joe has held leadership positions at Accenture, Grant Thornton and The Hackett Group. Outside of work, Joe is an avid movie buff who also enjoys bicycling with his sons and traveling with friends and family. Based in the Chicago area, Joe often takes advantage of Chicago’s two major airports and central location to easily make last minute travel plans to visit different parts of the country.

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Josh Kreiger

SVP | Operations & Practice Lead | Service Cloud

As Senior Vice President of Operations and Practice Lead of Service Cloud practice, Josh is responsible for the team of professionals that provide a range of services, skills, and expertise to Archetype’s clients. Josh is an experienced professional with over 20-years of expertise in consulting services, business analysis and project management. Josh has master’s degree in Administration from Saint Michael’s College and is a Project Management certified Professional. Josh has led teams supporting various business disciplines such as legal, domestic & international customs, federal and state government, manufacturing, supply chain, logistics, IT, executive management, healthcare, and finance. Josh’s leadership experience ensures milestones are met on time, that our services increase client efficiency, and our team is aligned with the immediate and long-term strategic service needs of our clients. Outside of Archetype Josh enjoys spending time with his wife and two sons. He also enjoys cooking, exploring the martial art of Brazilian Jiu Jitsu, and traveling.

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