Max Gomez

Co-Founder & Practice Lead | Analytic Insights

Max is a co-founder at Archetype and Practice Leader for the Analytic Insights practice. Max adapts his entrepreneurial skills to leading the practice, focusing on market trends, thought leadership, emerging technologies, partnerships, people development, project oversight, recruiting, and sales. As a company leader, Max also works with the Executive team to set strategy and metrics for the overall company.

Max has over 20-years of experience in Analytics & Performance Management. Max is a proven thought-leader with the ability to lead engagements and teams to utilize the best practices of analytics, data science and data management. Max’s team is comprised of the top Analytic and Insights professionals, who always start with the business challenge, leveraging a thorough problem-solving approach, and technology fit based on requirements, resources, time, and budget.

Prior to Archetype, Max worked at PwC, Painted Word and Palladium. He is an Industrial Engineering graduate from WPI and he currently resides in Charlestown, MA. An active volunteer in the community and passionate sports enthusiast, Max leads numerous youth basketball and baseball programs in Charlestown. Max enjoys his morning runs and spending time with his wife and three children.