Team Experience highlights past projects of our staff

At Archetype, our people bring ideas and solutions from their experiences with industry leaders and use their creative talents to solve problems. The following work has been completed with other organizations outside of Archetype.

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  • Data Analytics
  • Higher Education
  • Technologies

Customer Insights: Using Facebook data to challenge the assumptions of who the customer is

A major car-sharing company (car rentals by the hour) was having difficulty gaining new customers. They had a high-quality CRM database but wanted to perform a segmentation analysis to better…

Advanced Forecasting: Switching from Product-Centric to Customer-Centric

A multi-billion-dollar speciality retailer marketed to consumers using primarily traffic-driving coupons (e.g. “20% Off Any One Regular Price Item”). However, the client had a variety of different coupons in the rotation…

1:1 Personalization: Getting the right message to the right person at the right time

A national quick service restaurant (QSR) wanted to increase and drive the number of incremental trips to their locations. The client needed guidance on who to target, which marketing channel…

Overview: Oracle’s FCCS

In this article, we’ll examine some ways to monitor and troubleshoot ODI performance. We’ll be using ODI Studio as our point of reference.

Tracking Data Movement Oracle Data Integrator

In this article, we’ll examine some ways to monitor and troubleshoot ODI performance. We’ll be using ODI Studio as our point of reference.

Donor And Registration Page Abandonment

Are you effectively engaging with your alumni? With awareness gained through data analytics, your organization can see an incremental 30-40% return.

Descriptive and Predictive Analytics Saves a Manufacturer Over $100M a Year

Consumer goods manufacturers often provide – and pay for — promotions on their products to generate interest and to ultimately gain new customers. A consumer-packaged goods manufacturer had dozens of…